Business Connectors

Building relationships through education and networking.
Topic: Make Your Customer the Hero
Presenter: Tracey Piechocki, ID Nexus

You're Good at What You Do. Can People Tell?
Is your marketing focused on your business or your customers?
Most business owners know what makes their business great. But when it comes to marketing, we often focus on what we want people to know about us instead of what our customers actually need to hear.
Join Tracey Piechocki, marketing strategist and Certified StoryBrand Guide at ID Nexus, for an interactive session that will help you look at your marketing from a different perspective.
We'll explore why talking about your experience, services, and accomplishments isn't always enough, how to make your customers the focus of your marketing, and why that shift can make a difference.
You'll leave with a better understanding of what matters to your customers, how your current marketing measures up, and changes you can make to help the right people see why your business is worth choosing.
Join us every first and third Tuesday between 12 noon and 1 pm at The Chamber's Lansdale event center for lunch(provided) and networking, 30-second commercials, and an informative presentation and discussion. All members welcome!
This event is exclusively for Chamber members and is complimentary. Please register.
Date and Time
Tuesday Nov 3, 2026
12:00 PM - 1:00 PM EST
Location
Chamber Office
325 Madison Street, Suite E1004
Lansdale, PA 19446
Parking is free in Lansdale between 12 noon and 2 pm.
Chamber location and additional parking info.
Contact Information
Kim Nguyen, Sr. Program Director
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